“Even if you don’t see yourself as a founder, there are opportunities to connect with others who might need your skills or expertise – and that experience will help you stand out in the job market in the future.”
Hi Alena! Can you tell us about yourself and your entrepreneurial journey?
I’m a University of Stirling graduate and the founder of Abandoned Artists – a social enterprise that supports artists from displaced communities.
Before this, I started a company called Sonas Behavioural Science, which aimed to measure employee engagement. I came up with the idea while doing my Masters degree and got in touch with the University’s Enterprise Programme to help me develop it. It ended up being a four-year project, but I shelved it because of Covid-19. At the time, I was struggling with my mental health and felt completely burnt out, so I stepped away for a few years to reset. During that time, art really helped bring me back.
When the war between Russia and Ukraine escalated in 2022, it was deeply personal for me as a Ukrainian. I started to volunteer for the City of Edinburgh Council and met refugees at Edinburgh Airport. I also ran some art classes to help them process their trauma. Seeing the impact of that was what made me want to start Abandoned Artists. I got back in touch with the Enterprise Programme, and they were happy to have me back. I’ve been receiving support from them since.
Can you tell us a bit more about Abandoned Artists?
The mission of Abandoned Artists is to create a support structure for artists from conflict zones, integrating them into the local art community and unlocking opportunities they might not otherwise access. Initially, we focussed on Ukrainian artists, but this year we’re expanding to include other displaced communities.
We have three main projects. The first is Creative Spark – weekly classes supported by a charity called Life with Art that lets people express themselves through drawing, painting or craft.
In collaboration with the National Galleries of Scotland, we also run monthly artist circles. These sessions help to address some of the challenges displaced artists face. For example, this month we’re covering how to apply for artist residences, and last month we spoke about self-assessments – a topic that may seem dull, but it’s important for freelancers.
Our newest project is our artists’ kitchen. We received some funding through the Enterprise Programme’s Venture Launch Awards and we’re using this to transform an abandoned retail space in Edinburgh into a shared studio. We’re hoping to complete the renovation later this year, and we’re really excited about the space, as it will allow displaced artists to practice their craft in a supportive environment.
How did the Enterprise Programme help you get to where you are?
It’s an ongoing support. Initially they helped me articulate my idea and build confidence in it – having someone believe in me was so important in driving the idea forward.
The monetary support was also really valuable. I received money through two different funding schemes – Pitch to Progress Enterprise Competition and Venture Launch Awards. Both were crucial in getting us through the first year of business.
It might be underrated in terms of support, but even just being part of the Enterprise Programme community has been beneficial. Knowing you can chat with another founder that’s exactly like you. Maybe the idea is different, but it’s the same feelings and challenges. You can ask questions and learn from their experience.
With the business advisors, it also feels like you’ve got someone on the journey with you to share those moments – good and bad. When we got the space in Edinburgh, my advisor Louise came along to celebrate with me. That shared journey is probably one of the most powerful things about the Enterprise Programme.
What has been the most rewarding aspect of your journey?
Seeing the social impact of my work. It can be emotionally draining, but moments of connection and progress make it worthwhile. To see someone who has lost everything find joy and know you’re contributing to that is deeply rewarding and motivates me to keep going.
I was also a finalist in the ‘Rising Star’ category at the 2025 Wise100 Women in Social Enterprise Awards for my work with Abandoned Artists – which I’m really proud of.
Have you faced any challenges?
Prioritisation – especially of my mental wellbeing – has been my biggest challenge. Being a founder is a huge responsibility and there’s a lot to do – and that can be overwhelming. But I’ve learned to focus on the bigger vision and strategy rather than getting trapped in endless to-do lists. It’s a continual learning process, but I’m getting there.
What advice would you give to someone considering the Enterprise Programme?
Just give it a try. Attend an open day or workshop and talk to the community. It’s a great opportunity to explore your potential and gain insight into entrepreneurship. Even if you don’t see yourself as a founder, there are opportunities to connect with others who might need your skills or expertise – and that experience will help you stand out in the job market in the future.
Finally, what do you think is the best thing about the Enterprise Programme?
The team. Their empathy, dedication and willingness to support founders make all the difference. Whether it’s celebrating wins or offering guidance during tough times, they’re always there. And yes, the funding helps too!
To find out more about Abandoned Artists, visit their website.
Are you inspired by Alena’s story? Get in touch with the Enterprise Programme to find out how we can support your idea!
